Privacy and Cookie Notice


This notice together with the General Terms and Conditions available on the site sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our site you are accepting and consenting to the practices described in this policy.

Gaming Innovation Group p.l.c. is a data controller for the information that we obtain on you through this website.

Gaming Innovation Group p.l.c. is made up of different legal entities, details of which can be found below. This privacy notice is issued on behalf of Gaming Innovation Group p.l.c. so when we mention "COMPANY", "we", "us" or "our" in this privacy notice, we are referring to the relevant company in the Group responsible for processing your data to provide a particular service in question.

Entities within Gaming Innovation Group p.l.c. adhering to this Privacy Notice and brief description of purpose for processing of your personal data:

We have appointed a data protection officer (DPO). If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO on [email protected].

White Label Relationship

Whereas personal data is hosted in information repositories and systems of Gaming Innovation Group p.l.c, it is brought to your attention that the Site is operated by Sleipnir Entertainment Limited, having company registration number C 74967 and its registered office at 28/19 (Suite No. 1761) Vincenti Buildings, Strait Street, Valletta VLT 1432, Malta (hereinafter referred to as “White Label.”) White Label is the owner and operator of the website and manages and administers all aspects related to the front end, the content on the site as well as all marketing/CRM activities related to the business carried out on the site. The White Label is also responsible for customer support to Players who are using this site. White Label therefore has and requires constant full access to personal data collected by Gaming Innovation Group p.l.c. You will also receive communications directly from the White Label and any permissions granted herein to Gaming Innovation Group p.l.c. are extended to the White Label.

Insofar as the White Label is sending or receiving data held in or from systems of Gaming Innovation Group p.l.c., the White Label is a data processor and Gaming Innovation Group p.l.c. is data controller. Should White Label collect any information autonomously, White Label is the data controller in respect of that additional personal data collected and processed. Refer to any specific privacy notices contained at the site of the White Label in order to understand whether in certain situations the White Label will be acting as your data controller.

Information we collect About you

We will collect and process the following data about you:

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with the games or payment services). In this case, we may have to close your account.

Categories of Data Held About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

The personal data collected and processed on you can be grouped into the following categories and may contain:



In fulfilment of our legal obligations, we must also collect Special Categories of Personal Data about you (this includes details about any political or government positions you hold, criminal convictions and offences and details of any problem gambling behaviour, admissions.).

Uses made of the information (Purpose)

Creation of a User Account

All the information that we hold about you, whether provided to us by you, whether we have collected it from you or from third parties, is collated into one user profile (Player Account) that we create on you.

Lawful Basis for Processing of Personal Data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.




Category of data


Lawful basis for processing including basis of legitimate interest


To register you as a new customer


(a) Identity

(b) Contact

(c) Usage


(a)    Performance of a contract with you

(b)   Necessary to comply with a legal obligation


To provide gaming services to you

(a) Manage deposits and withdrawals;

(b) Deliver games to you


(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications


(a) Performance of a contract with you

(b) Necessary for our legitimate interests

(c)    Necessary to comply with a legal obligation


To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Maintain a Player Account with us.


(a) Identity

(b) Contact

(c) Usage

(d) Marketing and Communications


(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to keep our records updated)

(c) necessary to comply with a legal obligation

To enable you to partake in a promotion;


(a) Identity

(b) Contact

(c) Usage


(a) Performance of a contract with you;

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)


To inform you about a promotion/bonus or other offer;

(a) Identity

(b) Contact

(c) Usage

(d) Marketing and Communications


Consent (if we contact you by means of direct marketing.

To administer and protect our business and this website from any illegitimate activities, including money laundering, fraud, collusion and similar activities.


(a) Identity

(b) Contact

(c) Technical

(d) Special Categories of Personal Data


Necessary to comply with a legal obligation (to prevent money laundering, fraud, collusion)

To analyse and study player behaviour, communications, depositing and player patters to determine whether you display any responsible gaming problems;

(a) Identity

(b) Contact

(c) Usage

(d) Special Categories of Personal Data

Necessary to comply with a legal obligation (to prevent money laundering, problem gambling)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity

(b) Contact

(c) Technical


(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation (to safeguard client funds)

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you


(a) Identity

(b) Contact

(c) Usage

(d) Marketing and Communications

(e) Technical


Necessary for our legitimate interests (to deliver relevant products to you through the site based on your past activity and preferences)


To use data analytics to improve our website, products, marketing, customer relationships and experiences


(a) Technical

(b) Usage


Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant and to develop our business)


Disclosure of your information

We shall share your personal information with:

Where we store your personal data

Your rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You can also exercise your rights at any time by contacting us at [email protected]. All communications with us must be through the e-mail address that is associated with your account. We will verify your identity prior to responding to any request.

Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We have to retain all basic information about you required by the law of any jurisdiction or otherwise required by us for the purposes of defending any current or future legal claims for five after you close an account with us or any longer time period required by the law of any jurisdiction.

Please note that we may be required in certain circumstances to retain your information indefinitely (for example under our procedures on responsible gambling and self-exclusion). We will take all necessary steps to ensure that the privacy of information is maintained for the period of retention.

You can ask us to delete your data by closing your account. In that case, we will immediately delete all information aside from that which we are required to maintain to fulfil our legal obligations as indicated above.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you


Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

For more information on Cookies, please see our Cookie Notice below.


On-Site Advertising

From time to time, we may place on-site advertising using information you make available to us when you interact with our sites, content, or services. On-site ads, also sometimes referred to as personalised or targeted ads, are displayed to you based on information collected through cookies or through interactions with the site.

You can choose not to receive on-site ads from us. You will still see ads but they will not be personalised. Please visit your Account page to modify the advertising settings.

Further, as described in the Cookie Notice above and below, you may modify the settings in most browsers to notify you when you receive a new cookie and disable cookies altogether.

Advertising on Third Party Sites

We use third parties who collect data about their apps' and sites' visitors through their own cookies, web beacons, and other technologies regarding your online activities, in an effort to understand your interests and deliver you advertisements that are tailored to your interests. We purchase ad space on third party sites and our ads may appear when the third party determines that our ad is relevant to your interest according to the information they have collected.

We do not provide any personal information to advertisers or to third party sites that display our interest-based ads, however they may have collected certain personal information from you through the use of their site (such as articles read, types of ads clicked etc.), or through data analytics platforms (such as Google Analytics – see Cookie Notice below for more information) and they may therefore customise advertising material published on their site according to your interests.

Third party advertisers or advertising companies working on their behalf sometimes use technology to serve our advertisements. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their advertisements and to personalise advertising content.

We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by our Privacy Notice. Please contact them directly for more information about their privacy practices.

Changes to our privacy policy


Cookie notice

Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

How to Control Cookies

You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:

Alternatively, provides advice on how to do this, and further information on cookies and how to manage them.

In addition Google Analytics provides its own opt-out options:


N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.

Cookie Classification



Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.

Note. Blocking these cookies will prevent registration/authentication to the site and will make some content/functions unavailable.

Performance cookies

These cookies collect information about how customers use a website, for instance which pages customers go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous.

Functionality cookies

 These cookies allow the website to remember choices you make such as your username, language or the region you are in and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages you can customise. They may also be used to provide services you have asked for such as watching videos or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting/advertising cookies

These cookies record your visit, the pages you have visited, the games you have played, the financial transactions you have made, and your general behaviour on the Website. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of time you see an advertisement as well as help measure the effectiveness of the advertising campaign. We will use this information to make our website and the advertising displayed or received by you more relevant to your interests. We may also share this information with third parties for this purpose who assist us in analytics.


Third Party Cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. The table below identifies those cookies that are third party cookies.

An example of a third-party website that may use cookies on our site are our suppliers of Games. We feature games on our site that are provided by third parties. Therefore you may receive a cookie from the third party whilst playing their games. Furthermore, if you use any of our ‘Share’ tools to share our content outside our sites (such as with Facebook), you may be sent cookies from these websites.

We don't control the setting of these cookies, so it is recommended to check the third-party website for more information about their cookies and how to manage them.

Cookies Behaviour

Session Cookies

Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.

Persistent Cookies

A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.

We use both Session and Persistent Cookies as indicated under the section “Cookies Used” in the column Expiration Time.

For a full list of cookies Used please click here.


Gaming Innovation Group p.l.c.

Data Protection Officer

@GIG Beach

Triq id-Dragunara

St. Julians, STJ3148